Latex is a milky white liquid and comes from the sap of the rubber tree Havea Brasilliensis. This liquid is turned into foam-latex by introducing air, beating to foam and then dispersing finely the substance by a special robot. Miniature aluminium needles introduce heat and vulcanize the mixture. This operation results in thousands of air channels, as thick as a pin, which ensure the natural ventilation and turn the latex into a 'breathing' material. The latex story is unique, its silky luxurious feel and performance are separating it from other foams.

Latex is now accepted as a premium bedding component technology with consumers, retailers and manufacturers alike. Latex is the most durable and resilient sleep surface available virtually eliminating body impressions.

The Latex is an extremely flexible material, which takes the shape of the human body, follows its outlines and thus provides it with ergonomic support. Furthermore, the mattresses made of pure latex contribute to reduce the muscle tension in the whole body, ensure orthopaedic support of the spine, help the blood circulation and guarantee sound sleeping.

Among all known materials for the production of mattresses this is the latex that possess the highest degree of elastic restoration - it regains its initial shape after multiple and long-lasting deformations. This feature guarantees the extremely long life of the latex mattresses.

This is only the technology of treatment of the latex that allows the manufacture of mattresses with three types of general hardness- soft, medium and firm, as well as the differentiation of different number of orthopaedic zones with varying density. These zones are yet called 'zones of comfort' and are obtained as a result of the specially designed 3-dimension structure. They are meant to ensure even support of the spine as well as full relaxation of the muscles all along the human body. Different models of LATEX mattresses are manufactured with 3, 5 and 7 zones of comfort.

Latex naturally conforms to your body, assuring optimal orthopedic support and spinal alignment in any sleep position. This unique ability to conform to your body alleviates areas of high pressure that cause you to toss and turn at night. Latex is also hypoallergenic, anti-microbial, dust mite resistant and breathable due to its open cell construction. It removes body moisture because it breathes, and keeps you warmer in the winter and cooler in the summer.

Bacteria and mildew cannot live in latex. Latex is naturally hypo-allergenic. Its anti-microbial properties inhibit dust mites, mold and mildew from thriving. Because latex is a product of pin core construction with thousands of tiny air channels that provide natural ventilation. Mildew, staphylococcus and other bacteria can't live in latex foam, making it the perfect choice for allergy sufferers and anyone wanting to breath, fresh clean air while they sleep. It's booming! Latex sales have increased more than 70% over the past two years. With over 175 million pounds in sales, latex has captured over 18% of the specialty sleep category and is projected to grow 75% more over the next two years at the mattress manufacturer wholesale level.

More consumers are interested in quality latex mattress than ever before. They accept foam bedding as a premium sleep technology (thanks in part to the direct marketing and popularity of visco-elastic products). It's a phenomenon backed by a 70+% increase in sales over the last two years.